With more than two decades of combined experience, we’ve developed seamless processes for both buying and selling that have proven successful time and time again. Our expertise and exceptional service will put your mind at ease, eliminating stress as we guide you through every step of the way. 

Our Process

selling with us

buying with us

You have imagination, foresight, and a unique point of view. You deserve a real estate experience that reflects your high standards. 

We take a personalized approach to every sale, with a custom marketing plan that is built upon sound strategy and implemented with measured execution. Our expertise and diligence set us apart from the competition, helping us sell your home for the best price, with the least amount of hassle. 

As a team, we have a reputation for unrelenting work ethic, integrity, and honesty backed up by unparalleled knowledge of the marketplace. Together we’ve created a unique 6-step process called our Platinum Home Marketing Plan, which has helped us to achieve $500 million in homes sold, as well as consistent recognition in the top 1% of realtors in Toronto, and as a Chestnut Park Top 3 Team for Sales Volume in 2016, 2017, and 2019. 


Every home and market demands a unique strategy. Our process for marketing and selling your home has succeeded where others have failed time and time again.

The Ashby Poole Platinum Home Marketing Plan

There are countless decisions involved when selling your home, and ensuring you’re well informed to make them is our specialty. We continually monitor the market, compile research, and track trends, keeping our finger on the pulse of all activity in the area, including private sales. We also diligently investigate and analyze all aspects of your property, so no detail is missed. This aspect of the process is ongoing until your home is sold. 

Step 1: Comprehensive analysis to give you confidence in decision makinG.

With more than twenty years of combined experience, we carefully guide your home preparation to ensure maximum return on investment. We call on our trusted network of top professionals to assist with any maintenance requirements, decluttering, and pre-packing.

Step 2: Preparing your home for an efficient, profitable sale.

Staging reveals your property’s full potential, inspiring potential buyers to feel immediately connected with your home and enticed to buy. Working closely with a professional home stager and applying meticulous attention to detail, we make sure every area of your home, including outdoors, feels warm and welcoming. 

Step 3: Staging your home for a strong first impression.

Any realtor can list your property on MLS, but a successful selling experience requires professional marketing materials delivered to channels that will directly reach prospective buyers. We pride ourselves on our marketing expertise, starting with carefully crafted messaging and professional photography that best represents your home. We then list locally and market globally across an array of media and real estate platforms. 

Step 4: Developing an innovative marketing strategy to reach the right audience in the right way.

Reviewing and negotiating throughout the offer process is one of the most vital parts of the transaction. With our detail-oriented approach and certified negotiation skills, we represent you with the utmost professionalism, guiding you every step of the way as the sale is finalized. We’re committed to achieving the best results and lean on our experience negotiating through some of the most challenging transactions. 

Step 5: Negotiating with your best interests in mind.

Our relationship with many of our clients does not stop once the deal is done. We genuinely care about you and will be happy to keep in touch and support you as much as you’d like, whether related or unrelated to real estate. 

Step 6: Lifelong support.

When it sits too long, real estate becomes stale, losing its appeal to potential buyers. The longer you continue to own it, the more money it costs you. We are known for working with clients who’ve tried to sell with a lesser experienced agent, only to find themselves stuck with the house when the listing expires. With our experience, unique approach to marketing, and winning sales strategies, we will help you sell easily with less average days spent on the market. 

Have a house that isn’t selling?

selling with us

buying with us

Whether you’re a first-time homebuyer or a seasoned homeowner, real estate is a significant investment. With our support, buying a home will not be an overwhelming, emotional endeavor, even in a competitive market like Toronto. 

We start with a thorough discovery call to learn all about you and answer your initial questions. We believe there’s no such thing as a one-size-fits-all solution and will spend as much time as it takes to ensure we thoroughly understand your goals and how we can adapt our service to deliver the best possible experience. 

Interested in buying, but not sure you’re ready just yet? We work on your timeline, with no rush, and we’d love to start supporting you now. 

Getting to Know You. 

When you’re our client, we are available to you when you need us. Whether you prefer to communicate over email, text, or on the phone, we’ll be there to support you. 

Always Available to Support.

We strive to provide our clients with a stress-free experience by staying steps ahead at all times. From the very beginning, we ensure you’re well prepared with all of the information you need to make the right decisions. 

We connect you with trusted professionals, including mortgage brokers who can help you create a sound financial plan. We research and provide historical and real-time market updates, as well as exclusive listings that haven’t hit the market yet. Your feedback enables us to refine and shape recommendations moving forward.  

Extensive Market Research and Financial Preparation.

Time is of the essence in real estate, and we’re known for our commitment to scheduling showings as quickly as possible, often on the same day. 

Showings are an opportunity for you to experience a home and neighbourhood, with our knowledge and expertise available as needed. We’re there to guide you and present all of the facts to help you make the right decision, sharing our perspectives gained through our years of experience. Our keen eye for detail, from the structural elements to the design of a home, will ensure there are no surprises. 

Interactive Showings.

Once we find the right home and you are prepared to put in an offer, our detail-oriented approach ensures you’re well informed and ready to move forward. You’ll be confident knowing that we’ve researched every aspect of the deal, and put together all technical elements with flawless precision. 

Comprehensive Offer Preparation. 

We represent you with the utmost professionalism when it comes time to present the offer. Drawing on more than two decades of combined experience and certified negotiation skills, we’ll work to achieve the best possible outcome for your family. 

Professional Offer Presentation.

Our relationship with many of our clients does not stop once the deal is done. We genuinely care about you and look forward to keeping in touch and providing ongoing support, whether related or unrelated to real estate. 

Lifelong Support.

Our Approach 

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